Welcome to the official launch of Sienricher! Hosted in our Maison Oui flagship Melbourne boutique, an unforgettable evening of fashion, fun, and a touch of magic as we unveiled our latest collection of bridal and evening wear; the third label to emerge from the Maison Oui collective. The night was a perfect blend of sophistication and playfulness, bringing together our creative community and some of the finest vendors in the industry.
A Sienricher Welcome
Upon arrival, our guests were greeted with drinks and nibbles as well as receiving a card from the exclusive Sienricher deck – a unique touch that would later become their golden ticket to the evening’s exciting giveaway. Following that, Jen and Bella, welcomed everyone with heartfelt speeches, sharing the vision and passion behind Sienricher.
Although head designer Yufen couldn’t attend in person, she sent a warm virtual greeting all the way from Indonesia. Yufen shared her joy as she celebrated not only the launch but also a cause close to her heart: giving back to her community by handing out food to the hungry – a beautiful reflection of the values that drive Sienricher’s success.
An Evening of Elegance
The chic styling of Ruffles and Bells, and the stunning florals from Tweed Twigs that added a fresh, whimsical atmosphere to the event. Our guests sipped on refreshing drinks by Kegs On Legs and nibbled on delicious dessert platters from Hopetoun – it was an experience designed to embody the essence of Sienricher: playful romance and sophistication
Adding a dash of fun to the evening, our Photobooth ETC was a hit, with guests capturing their glamorous looks and indulging in playful poses – an element that perfectly reflected our label’s ethos of having fun while embracing elegance.
We were absolutely delighted to be gifted stunning floral arrangements from Mel Floral Studio, Feeling Floral, and Pearson Florist, whose creations added an extra layer of whimsy to our launch. We are so grateful for their generous gifts, which truly elevated the atmosphere and helped make the evening as magical as it was!
The Giveaway – Queen of Hearts
The evening culminated in a thrilling launch giveaway. Courtney Lee, the lucky holder of the Queen of Hearts card, won the grand prize – her very own Sienricher look, custom-designed just for her! But the excitement didn’t stop there. Every guest holding a card from the suit of hearts received a stunning piece of jewellery from our lucky dip, and all attendees walked away with a $250 discount to shop our collection online.
Shop the Collection
The excitement of the evening may be over, but the magic continues. You can now shop our new collection online and immerse yourself in the world of Sienricher – a world where sophistication meets playfulness, and every piece tells a story.
Stay tuned for more events, surprises, and elegant yet fun fashion experiences that only Sienricher can bring.
Shop our collections online here. Until next time, keep embracing the magic of fashion with Sienricher!
With love,
Morgan, Sienricher x
Credits
Photographer: Forever Begins Now
Styling: Ruffles and Bells
Beverages: Kegs on Legs
Dessert Catering: Hopetoun
Photobooth: Photobooth ETC
Florals: Tweed Twigs