Head Designer: Yufen Liu
Sienricher is an Australian brand dedicated to celebrating life's special moments in style. Born from the creative minds of two visionary sisters, Yufen Liu and Annie Tan, the brand possesses a keen eye for contemporary flair and timeless elegance while infusing a touch of playful charm to every design.
The duo's creations serve as a testament to their belief that fashion transcends mere clothing; it is a medium of self-expression. Drawing inspiration from their childhood filled with creativity and a deep love for fashion, Yufen and Annie have turned their dreams into reality through creating fashion-forward ensembles that are meticulously crafted for brides who seek to make a statement on their special day.
Whether you're raising a glass to love at your engagement bash or dancing the night away at your after-party, Sienricher has you covered. Our curated collection of chic mini dresses, bridal accessories and show-stopping looks ensures that every moment is marked with elegance and style, leaving an unforgettable impression.
Sienricher is the third label to join the Maison Oui, an Australian Bridal Collective consisting of three labels; Oui The Label, Chérie By Oui and now Sienricher. The sister labels share a flagship boutique nestled in the heart of Melbourne CBD.